More Than Serving Tea



Zondervan’s Next Steps

Stan Gundry, executive vice president and editor in chief at Zondervan, is the one and so far only person to respond to the e-mail I sent out earlier this month. Now, I’m not naive about business, PR and marketing. The DV incident could have been a lot uglier, but it didn’t get nearly as ugly as it could have gotten. But for the grace of God…I’m grateful for Mr. Gundry’s and Zondervan’s response sent to me March 19.

Yes, Kathy, I suppose it seems that Zondervan has gone silent since the events of last November. But we still are focused on the issues raised at that time. Here is a quick overview of what has been happening at Zondervan and of the direction in which we are headed.

  • Our President/CEO, Moe Girkins purchased copies of The Next Evangelicalism by Professor Rah and made it required reading for all members of the Zondervan Leadership Team. The book was the subject of major discussion at our January Leadership Team retreat with action items identified to assure that we do not make the same or similar mistakes again in the editing, design, and marketing of any of our products. In terms of the visual presentation of our titles from all product groups, procedures are in place to consult with a cross-section of representatives of appropriate ethnic groups to assure that visual representations are ethnically diverse and that we avoid caricatures and stereotyping that are offensive or demeaning of members of any ethnic, national, or socio-economic class. Our editors and publishers as well are giving appropriate attention to these issues.
  • In January, Professor Rah gave an address at the Calvin College January series. Moe Girkins and I attended the lecture, and at least two other highly placed people at Zondervan were in attendance. Moe and I were also invited guests to the Luncheon with Professor Rah after the address. We had a brief but cordial private conversation with him there, as well as taking part in the round table discussion over lunch. We think this laid a good foundation for future discussions and consultation with Professor Rah and other Asian American Christian leaders. A high priority for me and our publishing team is to follow up with Professor Rah in Chicago in the next 2 or 3 months.
  • Just two weeks ago, Moe Girkins met Bing Goei at breakfast event here in Grand Rapids at Cornerstone University, and last week, she was the special guest of Mr. Goei and his wife at the “First Annual Asian Gala.” Over the years we feel we have done a good job of networking with the African American and Latin American communities. But honestly, Asian Americans have not been on our radar screen, but this sort of thing will now be a high priority for us.
  • We acknowledge that Asian Americans are not well represented among our employees, and in the current economic climate, new and replacement hires are at a minimum. Nevertheless, rectifying the under-representation of Asian Americans is a priority for us, and as we establish relationships with Asian American leaders like Mr. Goei, we are asking them to refer to Zondervan qualified Asian American individuals who share the Zondervan mission and values.
  • While Zondervan has a good track record of publishing African American authors and a very active Spanish-language publishing division (Vida) that serves Hispanic authors, Christians, and churches in North, Central, and South America, we acknowledge that we have not given sufficient attention to searching out and providing a publishing platform for Christian leaders and potential authors in the Asian American community. We already have and will continue to take steps in the immediate future to rectify that situation.
  • With the shift of the center of gravity for evangelical Christian world from the “North Atlantic ” English-speaking world to the “Majority  World,” we believe that our publishing program also needs to reflect this kind of diversity. We want to give Christian leaders in the Majority World a platform and we in North America need to hear their perspective on our common faith and on the issues of the day. We continue to  actively search for Christian voices to publish from the Majority World, with a number of significant projects signed and in the “pipeline.” Perhaps you are already aware of the Hippo Books imprint we share with a consortium of African publishers, publishing Christian African scholars and leaders, and of the Africa Bible Commentary, a one volume commentary on the Bible written entirely by African evangelical scholars. We have similar commentaries under contract from other parts of the Majority World, and we are exploring the possibility of more.

Kathy, thank you for your interest. Our on-going goal at Zondervan is that who we are and what we do will better reflect the diversity of Revelation 5:8-10 and Galatians 3:26-28.

Stan Gundry

Executive Vice President and Editor-in-Chief

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